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Let us start with the instrumentalist method that applied sciences are means to ends and see if it can be improved. Prayers, spoken language and swimming strokes are means to ends; two of them are techniques and as such they share a household resemblance with technologies. But we can each reserve the useful distinction of the time period ‘technique’ in addition to sharpen the analytical definition of ‘technology’ if we comply with exclude practices that might be accomplished without external, material aid. It is the essential supply of knowledge and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how expertise is altering each facet of our lives—from tradition to enterprise, science to design. The breakthroughs and improvements that we uncover lead to new ways of thinking, new connections, and new industries. Furthermore, by filling within the semantic void caused by the narrowing of meaning of each ‘arts’ and ‘sciences’, ‘technology’